According to HubSpot Research, consumers and customers prefer lower quality, "authentic" video over high-quality video that seems artificial and inauthentic. Millennial and Gen Z users are different, but most of them want to learn from each other. The options are also endless for service teams - onboarding videos, knowledge-based videos, meet the team videos, support video calls, and customer stories are just a few ways that video can create a more thorough, personalized customer support experience.Īnd users aren’t just learning from brands. While 91.9% of users are content to watch any type of video at all, 31.3% want how-to videos and another 29.8% want educational videos. Video marketing is great for educating and building trust. And Facebook says it’s 1.5x more likely for people to watch video every day on a smartphone than on a computer.
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According to a Statista study, 77% of those surveyed use a mobile or tablet to watch online videos.
Mobile users are a driving force for video consumption. Backend analytics also help salespeople qualify and prioritize cold or unresponsive leads. Video can be a versatile tool for salespeople throughout the entire customer buying journey, and it can do much more than increase engagement. In short, video is incredibly useful throughout the entire flywheel - not just to heighten brand awareness. That’s because video hasn't only transformed how businesses market and consumers shop it's also revolutionized how salespeople connect with and convert prospects and how service teams support and delight customers. At the same time, 83% of video marketers say that video helps them generate leads. More than 60% of marketers say their customer acquisition cost has gone up. Websites see a search engine boost when they add video because it increases page quality and the time visitors spend on the page. Video marketing improves SEO and boosts conversions and sales.ģ1% of marketers add video to improve SEO. People watch almost a billion videos a day on Pinterest.68% of video marketers plan to use LinkedIn video this year.Tweets on Twitter get 10x more engagement.Platforms like Instagram and Facebook are focusing on video.Įven platforms that don’t offer native video uploads emphasize the value of video marketing. Platforms like YouTube and TikTok have always been about video. Video is the second most popular content type on social media for increasing engagement. Video marketing encourages social shares.
Ignoring video marketing is no longer an option for brands who want to excel. Then the pandemic boosted online media consumption by 215% in the U.S.įast forward to 2022, and audiences are spending an average of 19 hours a week watching videos online. But that’s not the only reason video is the dominant form of communication today.įirst, there was the rise of smartphone technology that made watching videos easier and more convenient. Google bought YouTube in October 2006, and by 2009 there were seven different ad formats on the platform.Īs the technology to create quality videos gets easier, it’s become more popular with marketers. Video marketing started in earnest in 2005 with the launch of YouTube. Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.
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